Video Analysis: Social Media Revolution

This video is done by SocialMediaEnergy, which tells the reality of today’s social media networks and how they are here to stay–and not just a fad. This is done through combining statistics of the Social media usage in businesses and everyday people with pictures and moving graphics.

To me, this is a quality video, because it informs you of how big today’s rapidly growing internet media is becoming. The pace is constant which keeps the viewer alert and reading. I thought the introduction was very strong, with simple flashing text and bolded key words to make the viewer understand its importance. It was interesting and cool to see that they integrated their fact/message in each of the social media sites (i.e. typing the message in a Facebook status bar.)

The video is telling the viewer where businesses will be in the social media world in only a small matter of time, and what new resources they will be integrating in with their company (podcasts, webinars, etc). The video mentions all changing and integrated medias such as mobile technology (smart phones, broadband internet), social media (Facebook, Linkedin, Twitter) and new takes on old media formats (podcasts, webinars). It gives the idea that businesses are turning to the internet for their marketing and branding of their service or product.

I agree with SocialMediaEnergy that businesses–whether it is their product, service, videos, webinars, etc) will definitely rely on the internet and what it has to offer, for the long run. It seems to be a good tool for them considering 83% of all companies use Facebook (according to SME). The potential of businesses to share videos and pictures, along with many other elements, on the internet is something that will most likely be used more-so than on a television, considering how much cheaper it is and the fact that our society craves the internet and evolving technology. A video like this might have not be suitable (or too long) for TV advertisement, but with the the popularity of internet videos, it works perfectly.

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Kailua’s Top 5 Island Eats

So you’ve been to the big chain restaurants like California Pizza Kitchen and Cheesecake factory downtown, but how about something a little more on the personal side? Take a breezy ride up to the Winward side of the island, away from the crowd and bustle to try out some small biz restaurants. These top five Kailua eateries will have you saying, “CP-What??”

1. Kalapawai Café & Deli – You might pass right by this place if you don’t slow down upon arriving to Kailua Town. Kalapawai is located at the start of Kailua Town at Kailua and Oneawa crossroads, disguised as a green painted abode. Glancing at it from afar, you’ll see customers sitting around outside eating their lunch, which sets the mood for what you’ll see further into Kailua Town. The restaurant is humble, the staff—laid back. It’s a place where you can drink your coffee and eat your lunch bowl for 3 hours and you wouldn’t get shooed out.

Serving breakfast, lunch and dinner, Kalapawai will fill your off-the-beach cravings. The restaurant serves an array from breakfast bagels and wraps, to cold and hot sanwhiches, pizza, salads and soups. The food is reminiscent of a homemade style; nothing too fancy. For a savory bite, try their delicious Roast Beef dip or the flavorful Kailua Club cold sandwich.

Make sure to sign up for their emailings to get notifications of specials and wine tastings.

750 Kailua Road                                                                                                                          Open daily: 6:30am – 9:00pm


2. Kailua Farmer’s Market – No, its not a restaurant…its even better—its Kailua Farmers Market. Every Thursday from 5-7:30pm, food vendors and farmers congregate to show some local food lovin’. Come hungry here because there is a huge array of food to eat, and the smell of it all will definitely win you and your wallet over.

Some top picks include North Shore Farms and their famous pesto pizza and fried tomatoes. Satisfy your sweet tooth at Honey Bee Coop with a selection of Winward harvested honey, or maybe at Sweet Stop and Malie Kai Chocolates for something bittersweet.

If you’re looking more on the dinner side, Da Spot offers a mouthful of culture with Egyptian, Thai and Mediterranean inspired plates. Right next door, Na’ono Kahuku serves up some roasted corn and flavored butter sauces to satisfy your tastebuds.

Lets not forget the most important aspects of a farmers market…produce! About 3 vendors at Kailua Farmers Market serve up locally grown fruits and veggies. When all is
said and done, make sure you swing by SKA Tropicals or Growing Creations to pick up a bundle of tropical flowers for your sweetheart.

591 Kailua Road (parking garage across from Pier 1 Imports)                                                                                                                                   Thursdays, 5:00-7:30pm


3. Pepper’s PlaceWhen you’re a Philadelphia native living in Hawaii, it’s hard to find a good cheesesteak that makes it feel like you’re home. But alas, Pepper’s Place has filled that empty void for some of us Northeasters. (It helps that the business’ owner is from Philadelphia, too)

Some might not realize it, but the perfect cheesesteak has its requirements to meet “Philly Cheesesteak” status. This includes a great roll, the steak, the cheese and the toppings. Pepper’s Place is a pretty close resemblance to “Philly Cheesesteak”.

Service is quick, friendly and the seating area resembles that of a typical cheesesteak and fried goods joint—small inside, booth seats and tile floors, of course. There is seating outside which gives a better aloha breeze during your dining pleasure.

600 Kailua Road                                                                                   Open daily: 10am-8pm



4. Crepes No Ka ‘OiFeeling a little French and fancy? Then head over to Crepes No Ka ‘Oi. The English translation of “No Ka ‘Oi” means “The best” and that they are! The easy part is deciding whether you want a dinner crepe or dessert crepe, before you get to a detailed list of what types they make.

Their local gourmet crepes bring in long waits for a table, but its worth it when you enter to see the eye pleasing pastel walls which are graced by the paintings of local artists. After ordering, watch the chefs cook up your crepe from your seat at their work station behind the counter.

Tea lover? You’ll have an endless amount of choices when it comes to this beverage. The gourmet loose leaf teas are served in a mesh spoon holder—just to make it that much fancier when you drink with your pinky up.

Whether you want something chocolaty and sweet like the Lover’s Delight crepe filled with strawberries, bananas, nutella and whipped cream or something savory and meaty, like La Bella Italia filled with Italian sausage, peppers, marinara sauce and provolone cheese, Crepes No Ka ‘Oi will definitely be serving you up something you’ll want to try. Both meat lovers and vegetarians will be able to find their favorite dish on this menu!

131 Hekili Street                                                                                                                        Open: Monday, Wednesday, Thursday 7am-8pm                                                                    Friday, Saturday 7am-9pm                                                                                                         Sunday 7am-2pm


5. Baci Bistro For a real spicy meatball, Baci Bistro serves up the best you can get. The “homemade Italian” feel of this restaurant atmosphere and food reaches wall to wall and floor to ceiling. Sitting indoors or outdoors under the sparking string lights, you’ll get this feeling wherever you sit.

Baci Bistro serves lunch, dinner and dessert. Want a good fresh caprese? Get it here. Want a saucy chicken marsala? Get it here. Want a creamy fettuccine with scallops? I think you know where to get it now.

Service is attentive and they give good recommendations for wine pairing with your meals. If you have room for dessert, be prepared for more richness to hit your stomach. Selections like tiramisu, crème brulee and the gelato among others will leave you in a state of fulfillment—literally!

30 Aulike Street                                                                                                                              Open weekdays 11:30am – 10pm                                                                                          weekends 5:30pm – 10:30pm

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EAT THE STREET Event, Pumped Up by Twitter.

On Friday, February 25th, Honolulu celebrated their second event of Eat The Street. I decided to head on over to it since I had some time before my night class, and also because hype was being stirred up that the event would be bigger than the first one with double the amount of vendors. How did I know that? Well, first by social media guru, John Garcia and also by Twitter. It seems that social media, especially Twitter has become a golden tool for businesses to thrive on for their products/services. The case study of these food trucks along with Nonstophawaii.com and streetgrindz.com showed that they use Twitter to their fullest advantage when promoting for an event. After monitoring the activity of Eat The Street on Twitter before, during and after the event, I could see how Twitter could be easily broken down into how beneficial it can be for not only businesses but for the public too.

1. Business to public communication

  • Business advertising and branding on Twitter:
    • Before the event, many truck vendors who had a Twitter, like Melts for example, advertised that they would be at the event and what plates they were serving. They also tweeted about their famous specialty roast beef sandwich.
    • Streetgirndz and NonstopHawaii used Twitter to promote the entertainment at the event along with which truck vendors were confirmed on the list of attendees.
    • Many companies also went into specifics about what their truck looked like and where in the lot you would be able to find them. Other businesses tweeted that they would be at ETS, but also mentioned their normal location of where they could be found the rest of the time. This also allows for the business to get their name out there to the public so they know they exist and what type of style and service they give.
  • Real time updates during event

    • Being active and involved with the online public is key to continuing success since during the event, there were updates mentioning things like the success of how well ETS was going for their food truck and attention grabbers to get customers over to the event.
    • Trucks that also move to different streets during the week use twitter to let their customers know what location they can find the truck. This also includes giving updates of the special dish of the week or day for their customers to get hyped about.
  • Free advertising provided by reviewers/customers/event attendees
    • Nothing is better for business with free advertising, especially in our recovering economy. Twitter allows any type of person or business create a free account to use. They also get feedback and reviews from customers through the site, which spreads their name throughout the site even more.

2. Public to business communication

  • The pre-event tweets from the trucks, nonstop and streetgindz informed the community about the event, which they suspected would be even better than the first. Because of their advertising on Twitter, there was said to be about 3,000 people that attended the event, during which I could see many updates from people attending giving their opinions on the event. This is a great way that theses businesses can not only be interactive with the customers who tweet, but also at the same time, they are helping the business get their name out—without putting out a dime.
  • There were good reviews spread about the event and certain trucks. Tweets on how long the lines were for some of the trucks, how good the food was and which popular dishes they favored at the events were tweeted. Real time updates were being bounced back between the vendors, nonstop, streetgrindz and the attendees.

3. Public to public communication

  • I noticed that customers/tweeters at the event tweeted much like the businesses that promoted ETS. Once the word got out from the businesses, friend to friend communication of the event took over on Twitter, passing the details along and encouraging others to attend.
  • Community awareness of the event was spread by real time location tweets, letting friends know firstly, that they were at ETS on South Street, and secondly that they were at xyz foodtruck. This then invites them to become “advertisers” or “reviewers” at no cost for the business, which benefits not just the business, but the other customers who read the tweets who have not yet tried the food truck and may want to in the future.
  • A little less than a week after ETS, there is still an impact of the event left on customers. Tweets included lingering thoughts on food and hopes for the next months ETS. The businesses/foodtrucks, nonstop Hawaii and streetgrindz also had post event tweets on thanking people for coming out and encouraging others to come by their food truck (besides ETS days) for continuous deals and food service.

Through some browsing, I found an article that talks about how food trucks are thriving off of the use of Twitter and how it has helped their business grow and keep in touch with their community. Some even have over 3,000 followers for their businesses twitter page—which really can help a business spread their brand to more people and followers :

http://www.reuters.com/article/2010/03/19/us-usa-twitter-idUSTRE62I4P220100319

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“Reporters” posting the news

I wanted to go off of something that was discussed in last weeks class about how bloggers are becoming the new reporters–bloggers who might not have a degree in journalism/communications or even experience working for a news outlet. I remember one student argued that it strips down the credibility and trustworthiness of news being posted out to the world.

I would have to agree with that student since I really only like getting my news information from established businesses or employees who blog under that news company. A person who has been trained and educated as a reporter is the person I want to get my news from, especially since they are more likely to be actually stepping away from their computer to get the story or interview. Some might think that it could be getting worse since news organizations are integrating themselves into social media networks and blogs, which also is home to personal thoughts, but you need to find the line between what is factual and reported news over thoughts, opinions and rumors.

There is an article that talks about this Newsweek from 2008 by J. Alter titled “All Umbrage All the Time”that talks a little about bloggers posting what they consider news to the online community. Here is an excerpt from the article that I thought was interesting:

“Bloggers rarely pick up the phone or go interview the middle-level bureaucrats who know the good stuff. It’s a lot easier to chew over breaking stories and bash old media. Where do they get the information with which to bash?”

A good point is made in this article, stressing that the real reporters go out and find the facts; they don’t just rely on what other sites are saying about a specific topic. The bloggers have no backed up evidence of their own findings. They are not the ones going out on the streets interviewing people, talking to beauracrats adn politicians or witnesses/subjects of the story. Are they [the bloggers] fact checking and making calls to verify the information they obtained from another blog or online site?

The problem with unprofessional bloggers is that they can just be adding to the story with untrue or unchecked fact, causing a snow-ball type of disaster if, lets say, the facts they got from another online source were not true. Unless the bloggers are picking up the phone, digging up research from reliable online sites or attending the event in person to talk to officials or story subjects, then it might be hard to think what they post is fully believeable.

As Alter said about “chewing off stories and bashing old media”, I think it might be considered the “easy way out” to posting  a news blog or making comments about the subject. 

There is even a controversy with Bloggers and the law when it comes to asking whether they can be protected under the Shield Law that protects journalists from being sued for defamation. In an article on NJ.com, a judge said a Washington State blogger IS responsible for defaming the pornography industry because of a comment that was posted, and is not protected by the Shield Law. (www.nj.com/news/index.ssf/2009/07/nj_judge_rules_blogger_not_pro.html.)

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Social media and your privacy– Good or bad?

I wanted to look at option 3 for this week to talk more about the privacy aspect with social media and also to talk a little more specifically on facebook advertising’s relation to user activity. (The article I posted on our class facebook wall talks about this)

We talked a lot in class about how people are wary of the idea of having certain Facebook friends that we don’t want seeing or posting specific things on our page. I’m going to be focusing on the positives of social media and privacy that I feel can sometimes be overlooked.

To start off, one’s privacy can be totally private by not creating an account with Facebook. You’re not forced in anyway (unless it is for business) to display yourself on social networking sites. I believe that the point of “social” media is to be just that–social. If the mass population is concerned about their “privacy” then it should be better described as “anti-social” networking. Even if you have a Facebook and don’t want to share all about yourself, you have the freedom to not fill out that information on your page.

When it comes to the idea of advertisers on Facebook pulling what you search online to push interest-focused ads to your Facebook sidebar, I think it is a great idea actually. As one reader of the article I posted for class last week mentioned, I would rather have advertisements that offer products and services that I’m interested in rather than seeing ones that offer no help at all. For example, If I am searching for places to travel to for my spring break, or searching for local bakeries in Honolulu, wouldn’t you want an ad for a travel website or groupon.com deal for a bakery in Honolulu to pop up instead of an insurance or automotive service ad? For some, they might not like how facebook is reading their mind, but personally I like how Facebook is getting smarter and thinking with me, and about my needs/wants.

It shoudn’t be a big surprise that technology and the internet is advancing day by day. Not only is Facebook providing help for their users, but the same for businesses–small or big. The help of advertising and fan pages has led businesses into a new realm of self promotion–reaching millions of potentials at a virtually priceless cost. People might not like the lack of privacy in Twitter or Facebook, but isn’t it nice being able to check the breaking news of your media outlets and the updates of your favorite business?

The ability to reach a greater amount of people of one of the most popular networking sites, gives a company or a person branding themself, a chance to thrive. Just as Pete Cashmore wrote on CNN in the article “Privacy is dead, and social media hold smoking gun” we are living in an active and attention seeking era where the more involved you are with social media like podcasting, websites, blogs, radio shows, social networking, etc, the better you financially and socially might become along with influence and connectiveness power.

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Communication methods with society

Its crazy to think that there only used to be a limited number of ways to contact someone you know, whether it was for personal or business reasons. Now with the use of cell phones and the internet, it opens doors to a broad amount of ways to get your message from you to the reciever.

For business

I like to keep things professional when it comes to people such as my professors, co-workers and the likes. For these people that I know, I think its best to contact them in a way where they can’t see that your relationship status is “complicated” and that you are looking for “whatever you can get” along side a picture that you would only want your friends seeing. I will only use e-mail, telephone–and in that order. I feel like emails are more considerate because I wouldnt want to call my boss at a time when it isnt right or when they are possibly on the road. Since I associate texting with my friends and peers, I will only consider texting as a form of communicating if that person says I can text them if I need to or if she/he prefers texting over calls/emails, etc. Facebook would also be an exception if he/she says that that is his main way of contact. I think that facebook can be distracting so it might result in you getting an immediate answer or could cause mis-communication in a sent message. For my current and past internships that I’ve had, emailing and phone have been the main way of getting in touch with my boss; and his/her initial contact method used.

For personal

For personal communication, its less straight forward for me than the “for business”. Since Hawaii is not my home state, I call my family on the phone. I have never texted my parents and think that I would rather hear their voice than see one of their texts floating among my friends text messages. Skype though has been used since I’ve moved out to Hawaii and I actually prefer it to phone now since the communication barrier of not being able to see them is gone. I also use skype to video call my best friends and close roommates from my undergrad college. Texting is more for all my friends/roommates/co-workers/classmates of all relation strength, from those who I’m really close with to those who I might just be a distant friend or aquaintance. The same can be said for my use of Facebook. Besides business phone calls, I also will use the phone to talk to someone if its easier to tell them on the phone than to type out for 10 minutes; also if I need to tell them something urgent/leave a voice message. I have noticed though on the iphone, that there is a voice text capability that types out the message for you so you dont need to…there is also a voice messaging system app on the iphone that acts like a walkie-talkie and sends your recorded message that you speak, to the persons phone to open up.

 

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